Gauging the success of the anti-independence propaganda campaign

anti-independence propagandaWith all due respect to Dr Iain Black, I think he was very wise to emphasise that he “makes no claims about how generalisable” his ‘findings’ are. I strongly suspect that his research may not have been measuring what he intended. What his findings represent is less an impression of voters’ attitudes and more a gauge of the success of the anti-independence propaganda campaign.

My doubts about the usefulness of Dr Black’s research as a measure of public feeling on the constitutional issue arises in part from my own experience of talking to people. Granted, these conversations take place outside the confines of an academically approved ‘focus group’. One might even say that they take place in real life. I’m not sure to what extent the absence of a formal setting totally invalidates my own experience. What I do know is that they contrast markedly with Dr Black’s findings.

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Author :  Peter A Bell
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Original Publication Date :  Oct 24, 2017
Article Link :  Challenging attitudes
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