Balance … BBC Scotland style
What is balance in terms of political reporting? Basically it is the presenting of both sides of an argument giving each equal time.
But there’s another type of ‘balance’ and it’s one I’ve referred to for several years. It’s the kind of balance that ensures the Scottish media find an equalising story to balance one which shows either Unionism or the Westminster elite in a poor light.
What do I mean? Well let’s take an example. Cast your mind back to the Westminster expenses scandal and the seemingly never ending list of MPs who were being exposed as cheats ….