Only 18% of 16-44 year-old Scots trust BBC News not to be biased on Independence
This stunningly, embarrassingly, low figure is from a 2017 BMG Research poll, reported on in the Herald on the 11th February, into the extent to which Scots trust BBC News Reporting not to be biased on Independence. I only accessed the full BMG report yesterday but it’s worth looking at it from a different perspective to the Herald. It’s a massive rejection of a public (funded) service broadcaster (PSB) perhaps unparalleled in the Western democracies. An international review of 23 academic studies (ref below) in 2016 found: ‘The studies reviewed tend to point towards a net positive impact of public service media when it comes to trust…’ So trust is strongly associated with PSBs and expected of them but clearly this is not the case for younger Scots and BBC News ….
Author : Prof. John Robertson
Source : Thought Control Scotland
Original Publication Date : Feb 28, 2017
Article Link : Only 18% of 16-44 year-old Scots trust BBC News not to be biased on Independence
Archive Link : Archive.is
Image source : Pixabay
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